OES has both the expertise and the scale to strategically position and market our partner brands to thousands of new students around the world. Partners can be confident they will enter the online education space with maximum impact and deliver strong student enrolment numbers in a short period of time.
OES’s impressive track record in attracting and retaining students has confirmed that a one size fits all approach no longer works. This is true from both a learning and a marketing perspective.
OES offers multi-channel marketing expertise ensuring that the specific benefits of pedagogical models and student support tools are effectively communicated to non-traditional markets, including mature age learners, first-in-family applicants and rural and regional students.
OES is committed to an ongoing research agenda to better understand the online education market, leading to the identification of the most responsive student prospects. All marketing efforts are designed to reach targeted student audiences and prompt them to engage with our student recruitment channels. Our staff are trained to guide prospects through the application and enrolment process, providing advice on course selection, eligibility, study load and suitability of study mode based on their specific circumstances. This highly consultative process assists in ensuring a credible, high quality prospective student pipeline is established.
OES has undertaken extensive research into the student lifecycle, leading to a robust understanding of perceived barriers, key motivations and preferred media channels. This informs the development of messaging and the planning of communication campaigns. Using this research, plus a wealth of marketing campaign data, OES works with its partners to create bespoke, fit-for-purpose marketing strategies designed to disrupt the landscape and engage student audiences.
OES understands the importance of all new marketing collateral aligning with existing partner university strategies and brand guidelines, and that there is only one university brand. A trusted brand custodian, OES is committed to a culture of collaboration and is adept at working alongside partner marketing teams.
To maximise the effect of campaign funds, all OES marketing activities are tracked and optimised in real time. Marketing campaigns are channel agnostic, results oriented and span many environments including:
WSU Online has been a highly productive partnership between Online Education Services and Western Sydney University. Within three years the partnership has delivered nine programs, 131 units, to 1430 students and our first cohort of students are ready to graduate. OES’s deep expertise in online education has helped inform some of our own transition to online learning as a result of COVID-19 and we look forward to continuing to learn from each other as we explore new opportunities to innovate in online and flexible learning.
Professor Simon Barrie
Deputy Vice Chancellor and Vice President (Academic), Western Sydney University